Missing L’officiel SG + Recap on…
July 17, 2009
If you’ve been looking up and down for the L’Officiel Singapore July issue, which has been nowhere to be found on the shelves till now, they have gone bi-annual, means June/July, December/January kinda issue. First time for a local mag, but the big players abroad do that, the Numéros, Vogue Paris, Interview have bi-annual issues—slower production for not so important months , when only resort or pre-fall collections, season left-overs fill the pages, when the ‘what’s! new!’ hype have died down for readers/consumers.
I am just glad that they aren’t folded, they started off really well with Chuando and Frey as the contributing creative directors. The covers and the contents were simply a breath of fresh air from other local mags. Plus the now rising newcomers Monika Jagaciak, Jules Mordovets and Emma Carlsson are all ex-L’Officiel SG cover girls. Very promising, no? But recently , they dropped the cover price from $7.90 to $5.90 (some how a higher price tag made the mag look… prestigious. Like how you always shell out the most for a copy of good magazine, burn a hole in your pocket to get that $25 Vogue Italia) and Chuando & Frey stop shooting for them, Lionel Seah left as the editor-in-chief, then everything started to look different. Some covers just don’t feel ‘new’, they don’t have the same thoughtfulness of Chuando & Frey’s work, the way the duo branched out of local magazines’ own comfort zone, you know, that vision. But no matter what, I am still fond of that Prada falling parody editorial ‘Balancing act‘ (which has became quite a phenomenon around the web), and hoping to see more of that in the upcoming issues.
-first 8 months covers
I posted ‘Some notes on Fall 09” campaigns’ in April, most of them have now been confirmed, so just a recap:
- Givenchy is going to be spectacular, very varying looks, very supreme…. –Iris Strubegger and Ranya Mordanova from Supreme management. See campaign here.
- Jourdan Dunn nabbed a campaign after going zero last season. –Jourdan got cK Calvin Klein, with Sigrid.
- Anna de Rijk, a Prada exclusive, has been ‘triple coveted’ according to TI. I smell Prada already. –See Anna’s shot in Prada (far right)