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Moncler Gamme Bleu Spring 10′

June 26, 2009

Call this an extraordinary, avant garde show, you got to give it to Thom Browne and team to come up with ideas like this for a fashion presentation.







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The theme is, still need guessing? Sportswear. 

It went this way— 57 male bodies covered in ropes lined up in impossibly neat rows on a stage before the pool, and once the show started, they get into formation. The first 20 (all athletes from Milan) took off the ropes and dived into the water, the remaining 37 (real models) stripped off theirs to unveil the new Spring 10′ creations underneath, and walked by the poolside cum runway to show them off.

Thom Browne’s Fall 09 presentation for his own label did the same trick with synchronized movements… You should check out the full show video from DazedDigital — 40 models in the exact same pieces, typing away on the old-school typewriters. The focus is strictly on the tailoring of the individual pieces.



Click here to see the full show video for Moncler. 


[images:, dazeddigital]
7 Comments leave one →
  1. June 26, 2009 5:41 am

    Because fashion show doesn’t necessarily have to be only about fashion, right?

    Well… I think I like it.

  2. whoaaa permalink
    June 26, 2009 11:17 pm

    didn’t mcqueen do something like this?

  3. June 27, 2009 11:24 am

    the part at the end when they wave was rather akward……!

  4. June 27, 2009 10:00 pm

    Oh this is crazily creative! thanks for sharing =]

  5. June 28, 2009 1:27 am

    mmm. always a big presentation.

  6. August 29, 2009 9:27 pm

    Great collection

  7. moncler france permalink
    October 15, 2009 10:46 pm


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