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June 6, 2009

Some houses used backstage photos or runway images as the ad campaign to cut down costs, and now Hussein Chalayan had jumped on the bandwagon. Amy Troost had photographed his Fall 09′ campaign, in what looks like backstage photos of the show. But to make the campaign unique, he added in sketches and inspirations of the collection, which is mainly focused on earthy textures— soil, wood and concrete. I particularly like the messy sketches juxtaposing with the model’s composed faces. Iekeliene’s shot is my favourite. 








Looks that were used:




7 Comments leave one →
  1. June 7, 2009 10:25 pm

    Great use of runway images as add campaigns. The sketches and grayscale are definitely interesting twists to such a concept.

  2. kassie permalink
    June 8, 2009 2:07 am

    Tanya looks amazing, as does Iekeliene. Speaking of Tanya she just turned 18!!! A new ad and a birthday:)


  1. F/W 09.10 Ad Campaigns (please read post #1 before posting) - Page 143 - the Fashion Spot
  2. Iekeliene Stange - Page 349 - the Fashion Spot
  3. Anne-Catherine Lacroix - Page 34 - the Fashion Spot
  4. Serafima Vakulenko - Page 58 - the Fashion Spot
  5. In the mood for summer « Rock The Trend

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