The madness at H&M + CDG launch
Actually, the same scene happens for every H&M designer collaboration. Let it be Viktor & Rolf or Cavalli. At the Tokyo launch, 2000 people queued up for the opening in the cold (check out this guy in Margiela shades who answered ”14 hours” when asked about how long he had been waiting).
Peter Lindberg the campaign’s photographer, Margareta van den Bosch the head of design at H&M and Hilary Alexander of Daily Telegraph also made their appearance in this video, talking about the collaboration as well as Rei Kawakubo. I especially like what Hilary said of Rei, “she is this tremendous kind of unseen force behind contemporary fashion”. Indeed, indeed.
Lastly, who would you like to see collaborating with H&M next? They can be quite unexpected, but I am guessing Luella Bartley, Dries van Noten, Max Azria, Alessandro Dell’Acqua, Vivienne Westwood… You know, one can always dream.