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In times like these, how will fashion suffer?

October 29, 2008


I am on my 500th post, and I shall write a long one regarding everyone’s favourite topic now: the recession.

Has it made you stop eyeing for that $1000 bag and buying new shoes? Have you dropped your worn-once-and-never-again wardrobe policy? How have you changed your shopping habits, or not at all

I once wrote this ‘tough times ahead’ post in August about how several labels are losing millions of dollars and struggling to survive these bad times. Well, the future of fashion does sound a little gloomy, some designers who are more avant garde are either forced to make changes aesthetically or risk making a loss. McQueen for example, had decided to go commercial because ”he wants to sell next Spring”…  maybe the sole dependence on his resort collections (which are responsible for 60% of his total sales profits) to break even is not enough to please the money grabbing Gucci Group. Was he under pressure to go that direction now that they have decided to add in big budget campaigns for McQueen? Hmmm…

Back to the topic. After the Spring 09′ fashion month was over, the buyers came up with an overall report and feedback on the collections— ”Safe but a general lack of zing”. The buyers were hoping for pieces with a perfect balance between normal and special, but somehow the overly commercial Gucci seems to be a hit for most of them. They are still not keen on investing in more Gareth Pugh, Margiela over Gucci and Dior, aren’t they? For their ideal “safe but with a touch of zing” collection, most of them went for Dries van Noten.

I have to agree with them. DVN’s collection is sophisticated and versatile, very suitable for chic working women. In fact, if the economy is bad, they are most probably dealing with those working women’s new shopping behaviour. They are the ones more affected by the recession than the teenagers or young ladies, who would just depend on Topshop or Zara… as of now.

Speaking of Topshop, the retail giants are reporting record profits in midst of the bad economy… oh yes, we ,the still-in-school ones, are so not affected by the recession. 

For me, I am a little disturbed. As you all know I am a budding fashion designer, reports like how buyers are limiting the number of new labels due to bad economy is scary of course. Imagine the newbies who got their to-die-for breakthroughs to do a collection and presented a critically acclaimed show, but were turned down by the all important buyers and landed in debt…

While the some people are doing careful plannings, I shall do my career plannings soon.

11 Comments leave one →
  1. October 29, 2008 10:44 pm

    OMG! Congrats on your 500th post! :D:D:D

    100% agreed on how greedy Gucci group is, and how it had affected some of the most talented designers in the industry, who are in their umbrella.
    Even Ghesquiere showed bags, for the very first time, in Balenciaga SS09. That move can’t be any obvious on the same pressured “SELL SELL SELL” press from Gucci group.
    But though, I don’t think they can be “blamed” in any form, since it’s business in the very first place.

    All we can hope for now, is that this recession thing can be over and done with asap.

  2. October 29, 2008 10:47 pm

    oh yes good one, i shall look forward to the END of recession 🙂

  3. October 29, 2008 11:46 pm

    in a way, i am a little glad that there is a recession (no offense Laila!)

    it forces the fashion folks to wake up and you know, and you know, realise that that “to-die-for” shoe isn’t really necessary. i think its a good time to start anew and see what designers can come up with under the pressure…

    there’s only so much greed and materialism one can take, after all 🙂

  4. October 29, 2008 11:59 pm


    Well, whatever you say you always make sense

    I think mcqueen is handling commercialism well, galliano or frida in any case is epic fail… LOL

  5. Molly permalink
    October 30, 2008 4:49 am

    I just stumbled upon your blog the other day and absolutely love it! It really puts other blogs to shame, especially how selective you are in what you write about. Keep up the good work 🙂

  6. October 30, 2008 4:58 am

    I must say im trying to spend the least possible on clothes but last week, i made the impossible.

  7. October 30, 2008 3:01 pm

    I’ve to say I’m a little more frugal – I can walk past something I really want and say “I don’t need another pair of shoes or etc”. I agree with Vogueite, let’s see what the designers have in their masterplan to ‘make things work’.

    Anyway, 500th post!! Keep it up!!

  8. Lupussy Galore permalink
    October 31, 2008 1:09 am

    As much as I love fashion it are just clothes. Like you Laila I’ve always made often my own clothes or customized clothes so that will be no problem in this recession. I don’t even need half of the wardrobe I own.

    I do wonder and have always wondered why these designer pieces are so ridiculously high priced. I’ve been always surprised that no one did wonder with me why these multi-nationals like the Gucci and Prada Group, PPR, LVMH are so filthy rich! Maybe what they sell isn’t worth that price and we’ve been fooled and laugh all the way to the bank and their many mansions etc. etc.?
    This a a thing that came up in the 80’s, they did a great job, for themselves in the 90’s but now…..well, the rich feed the rich so their lifes will go on as ever. Though I thnk they’ve lost money too. And no, I don’t feel sorry for this greedy people. I just don’t.
    The end of the recession is not near, not by far….and I do even wonder if it will become like it was…..

  9. Lupussy Galore permalink
    October 31, 2008 1:25 am

    P.S. The future of the way today’s fashion works and lives is in “danger”. But even in the darker days in the past fashion did exist and blossomed. Just in another way. It will -as I hope- become more individual and people themselves will become more creative so we see more individuality. Maybe its an interesting evolution for fashion…..but in another way….

  10. October 31, 2008 11:31 am

    Congratulations on the 500th post.

  11. erin permalink
    November 2, 2008 6:55 am

    Ugh! This recession is killing me lol I see all these beautiful outfits and accessories that I want to have but I just can’t afford them right now!

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