Zara Fall 08′
As you all know Zara had officially taken over from GAP as the largest clothing retail chain in the world. So today, I went into the store to check out why and how did they manage to beat GAP, the American clothing company which focus very heavily on advertising (its latest campaign occupied 10 pages of US Vogue, plus the billboards at times square…)
Everywhere in the store has a piece or two bohemian items tucked within the shelves and hangers. Yes, bohemian. Gucci, Anna Sui and Hermes started it and now Zara. I literally grabbed a few dresses and exclaimed to my friends “so Gucci!” because the prints & shape are so strikingly familiar. There are studded embroidered vests and fringe bags, which my friend went crazy with.
Other than this bohemian vibe, I spotted a lot of checkered frilly dresses, D&G style (you know that fall 08′ finale?). They even have checkered leggings and mini skirts. Next, I saw a fur vest that looks like this one from Marni (imagine it sleeveless) :
Come on, who can wear that in Singapore aka a country with no fall/winter?
To be honest, I didn’t really like what they sell. I don’t usually shop there often so this is purely a first time shopper’s view. The bohemian blouses are ultra light and see-through. It gives me a feeling that it doesn’t worth the $100+ price tag. Plus, whatever you wear underneath (think a tube top) is not going to make it look good anyway. For my friends, they have troubles with the long flowy maxi dresses. They are gorgeous and Gucci-like but they are definitely not made for petite people like us. On the hanger, the entire dress itself (not counting the straps) is almost as tall as my friend, who’s 5ft3. It screams ‘strictly no dwarfs’ to us. Lastly, I am not really feeling the checkered sidekicks (hello mini skirts), they look trashy to me.
Ok, there are things that I like. The usual coats and everything that Sasha wore for the campaign but majority of the merchandise is a bit off to me. Zara is very fast at catching up with trends, I remember how they filled up the entire store with floral prints for Spring 08′, and they have good marketing strategies. I am guessing that they make most of their moolah from those semi rip-offs. But overall, I am not really impressed.