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To start a clothing line…

April 7, 2008

For budding designers out there, these are the figures you have to consider:

It takes between $250,000 and $500,000 (in US dollars) to produce a first collection
That’s according to the designers Forbes spoke with. This money goes to producing samples, hiring an assistant designer and a fit model, shipping goods, buying fabrics and hiring a salesperson to introduce a line to retailers, among other outlays…
Apparently, to start a business (forget about fashion first), you are shipping, selling and designing a line. All that takes a lot of financing so it is very important to find an investor because most labels don’t make profit for at least the first three season. 
If you are looking at the high-end, take Narciso Rodriguez for example. To stage his shows in New York, it costs him $800,000 per year. The fabric for samples costs another $800,000, pattern and design development costs $1.5 million, travel for design and fabric development reaches $350,000 and marketing rings up another $2.5 million. That is $6 million dollars in total.
(Click here to know more about the costs to put up a fashion presentation at NYC’s Bryant Park)
But according to New York based designer Nanette Lepore, despite the high flying costs, doing a runway show has benefited the label in more than one way— it raised their company’s profile dramatically and sales jumped 20% a year.

Got to start planning now…

sources: forbes, wwd 

One Comment leave one →
  1. wottoncool permalink
    April 9, 2008 1:58 pm

    omg are you serious! haha. i think i must start doubling my savings! it’s a very interesting entry btw, despite it being an aside from the aesthetics and all that 😀

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