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Roberto Cavalli for H&M

September 23, 2007

Exclusive sneak peeks…

The ad campaign

Cavalli gathered friends and models at his hilltop home in Florence and used his garden, as the backdrop for his H&M campaign, shot by Terry Richardson. “

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The clothes

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Ultra sleek and sexy suits.

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Photo Sharing and Video Hosting at Photobucket

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Seems like he’s still very keen on the ‘wild’ side. I spotted a giraffe-print trench coat at the backgtound and there are hints of animal prints everywhere.

The interview

(Taken from elleuk.com)

ELLE UK: Who is your H&M collection for?
CAVALLI: Young people, they always tell me they can’t buy Cavalli because it’s too expensive.

Are you inspired by your younger customers?
The people who know most about fashion are the young. They pay attention to the shows and know what they want.

Describe the Cavalli woman.
A self-confident, versatile woman who knows how to enjoy life.

Your favourite items for H&M?
The jeans and long dress in leopard print – any woman who wears this will feel like she’s on the red carpet.

What is it with you and animal prints?
Animal prints are a Cavalli logo like nature – I could say God is the most fabulous designer in the world. Why do I use tigers and leopards? Because women like it – it’s a sexy design.

What makes a good pair of jeans?
I still like the very low waist – this makes jeans sexy. I also work with a special fabric that makes my jeans stretchy and lifted.

What attracts you to dressing supermodels?
I like to see my clothes worn perfectly. But it’s not about a pretty face; it’s the way they move. When Naomi Campbell came to see me in the shop, she tried on a dress. She came out of the changing room and the way she moved… she transformed that dress.

Your style is very continental – do you think British women dress differently to Italians?
I tell you, there isn’t so much difference any more – they admire the same celebrities, the same designers, read the same magazines.

What attracts you to London?
People can be inspired by fashion. I love the sensations set up by young designers.

How do you think people will respond to your collection here?
The British are my biggest fans!

I have always like H&M’s marketing ways. They do earn big bucks for their genius business brains but what’s important is that they grant us our wish of wearing designers clothes at real affordable prize and feel like a celebrity!

Read more about this collection here.
Roberto Cavalli’s one-off collection for Hennes & Mauritz launches Nov. 8 at 200 stores.”

photos: frillr.com, elleuk.com, fabsugar.com

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